Current Employment Status

American Microsemiconductor    August 2008 - present

Online Marketing Manager

Online Marketing professional with 3 years of experience in developing successful Online Marketing strategies for Web traffic, lead generation and conversion to sales through combined efforts of Social Media, Web Analytics, Search Engine Optimization, SEM, Pay Per Click (PPC) and Email Marketing.

Implement top landing pages multi-variable testing to increase organic search rankings, e-newsletter subscriptions and sales lead using analytics result from Google analytics, Google webmaster Tools.

Developed and spearheaded strategy to use Facebook, Twitter, Youtube and other social and video networks to publicize about new products and engineering quiz.

Instrumental in ecommerce Website redesign, maintenance of website, uploading inventory and implementing Search Engine Optimization techniques.

Creating call to action ad copy, Google Adwords editor, A/B testing, exact phrase vs. broad matching, content network, negative keywords, geographical location etc. to identify and correct poor performers.

Developed market-appropriate messaging that led to increased click through rate from E-mail marketing.

Responsible for keyword research, keyword traffic estimates, keyword bidding and analytics analysis.

Previous Employment

Ground Travel Technology Team Inc    February 2008 - July 2008

Software Engineer

Responsible for software development and technical support for Ground Transportation Software, Odyssey using VB 6.0, Crystal Reports, SQL Server 2000 and SQL Server 2005. Involved in creating and testing Crystal reports based on the Client requirement.Create and manage databases, T-SQL queries, scheduled jobs, stored procedures and views.

American Microsemiconductor, Inc    January 2007 - December 2007

Software Developer - Intern

Develop functional and technical specification documents, use case sequence and class diagrams using UML and developing requirements analysis documents. Developed Applications in Perl, PHP, MySQL for sales and inventory management departments. Collaborated with department heads to create functionality specs and user interface.

Professional skills

List of my skills.

Software

  • Adobe Photoshop
  • AdobeDreamweaver
  • Flash
  • InDesign

Languages

  • HTML/CSS
  • Perl
  • PHP
  • Java
  • Visual Basic
  • .NET
  • C, C++

Skills

  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing
  • Email Marketing
  • Video Optimtization & Marketing
  • Out of box thinking

Education

FDU Fairleigh Dickinson University   January 2006 - December 2007

Masters in Computer Science

Studied Various courses ranging from Computer Architecture to Java. Seminars given on distributed database system, BGP (Byzantine Generals Problem) in computer networks.

Involved in detailed Analysis, Design and Development of the Library System Application using Java Swing.Involved in Functional and Business Requirements gathering and system study for the Library System.Provided comprehensive lab support for students and faculty with troubleshooting and diagnosing hardware, software, network and printer problems in a LAN environment.

The M.S. University of Baroda - India   June 2004 - July 2005

Post Graduate Diploma in Computer Application

Various courses related to Computer Applications: Java, Statistics, Visual Basic, C, C++.

Veer Narmad University - India   May 2001 - April 2005

Bachelors in Computer Application

3 year graduate courses focusing mainly on programming languages.